And now, behold, I go unto my people: come therefore, and I will advertise thee what this people shall do to thy people in the latter days.

NUMBERS 24:14KJV
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What does Numbers 24:14 mean?

Numbers 24:14 marks a shift in Balaam’s message to Balak, the king of Moab. Before leaving, Balaam offers to tell Balak what the people of Israel will do to Balak’s people in the days ahead.

Balaam has just told Balak that he could speak only what the Lord said. His words here introduce a message about Israel’s future relationship with Moab, the nation ruled by Balak.

The Hebrew behind Numbers 24:14

  • “advertise” — יָעַץ (yaʿats): The word often means to advise or counsel. In the KJV, “advertise” has an older sense: to inform someone or give notice, rather than to promote a product.
  • “latter” — אַחֲרִית (aḥarit): The word can refer to what comes later or at the end. With “days,” it points Balaam’s announcement toward a future time.

Why Numbers 24:14 matters

  • Balaam speaks about two distinct peoples. “This people” refers to Israel, while “thy people” refers to Balak’s people, the Moabites.
  • Balaam’s announcement sets up the words that follow. In verse 17, the picture of a star and a ruler’s staff introduces the prediction concerning Moab.
  • The time phrase leaves room for a future beyond Balaam’s departure. “In the latter days” places the events ahead, rather than describing an immediate action at their meeting.

Where else these words appear

“latter” Hebrew H319 · used in 60 verses

  • Genesis 49:1 And Jacob called unto his sons, and said, Gather yourselves together, that I may tell you that which shall befall you in the last days.
  • Proverbs 14:13 Even in laughter the heart is sorrowful; and the end of that mirth is heaviness.
  • Jeremiah 29:11 For I know the thoughts that I think toward you, saith the LORD, thoughts of peace, and not of evil, to give you an expected end.

“advertise” Hebrew H3289 · used in 74 verses

  • Exodus 18:19 Hearken now unto my voice, I will give thee counsel, and God shall be with thee: Be thou for the people to God-ward, that thou mayest bring the causes unto God:
  • 2 Chronicles 25:16 And it came to pass, as he talked with him, that the king said unto him, Art thou made of the king's counsel? forbear; why shouldest thou be smitten? Then the prophet forbare, and said, I know that God hath determined to destroy thee, because thou hast done this, and hast not hearkened unto my counsel.
  • Isaiah 3:3 The captain of fifty, and the honourable man, and the counsellor, and the cunning artificer, and the eloquent orator.